DMD's Source of InfluenceSM study identifies the origin of a patient's knowledge and interest in specific medications as well what leads patients to prescribing physicians. Physician and patient discussions, insurance formulary, and other factors are examined for their impact on the decision regarding what drug or treatment is received. Find out if your DTC advertising efforts are informing patients as you intend, and prompting them to seek the advice of their physicians.

In addition, DMD can access de-identified patient Rx history and key demographics within the therapeutic class to aid in segmentation. Sure, you already know market share for your brand, but now you'll also have insight into the reasoning behind your patient's role in Rx selection.

	DMD has conducted patient research through pharmacies for over 25 years and can reach specific patients through HIPAA compliant means
	Identifies real influencers on patient's decision to seek treatment
	Measures physician’s original Rx intention for the patient
	Measures the result of patient-initiated therapeutic discussions