MeDminds actually "lifts the curtain" to assess physicians' perceptions quantitatively as they react to a new entry into a product category. Claims and counterclaims are precision-mapped by relative credibility, instantly revealing weaknesses and strengths. Physician impressions are then tracked over time as they respond (or don't) to subsequent promotional messages and, eventually, trial-use within a category.

The result? Much more than a detailing audit, MeDminds graphically portrays what drives adoption and loyalty patterns of prescribers from their first exposure to a new product. This revolutionary tool permits immediate tuning of promotional messages and measures audience impact of any changes in quantifiable increments.

	Measures doctors' reactions and beliefs about product messages
	Prioritizes perceived strengths/weaknesses
	Maps product perceptions to salient performance variables