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DMD's BrandLaunchMonitor documents trade incentives
at launch, then measures stocking results at 1, 2, 3 and 6 months
post-launch. And it's all available in a web-based service with
true interactivity! (Data can be instantly imported to your spreadsheet
program to view with a choice of filtering options.)
An extraordinary
additional feature is a linked database of past product launches
within 25 therapeutic categories and archiving of over 200 launched
brands. These data archives can be accessed for direct comparisons
to the newly launched brand currently being tracked. No other
source of marketplace information is so well tuned to serve as
a base for assumptions to aid performance predictions!
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Develop
optimal launch incentive strategies
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Analyze
incentive/retail penetration relationships
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Predict
retail penetration of competitive launches |
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